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Marketing Specialist - Partner Marketing

Role objective

In this position, you will play a crucial role in driving lead generation, optimizing campaigns, and aligning marketing strategies with Xillio’s business goals. You will focus on developing and implementing growth strategies, translating them into concrete campaigns, and coordinating their execution. Additionally, you will play an active role in setting up a robust back-end marketing system, leveraging tools like HubSpot to enhance automation and efficiency. While this is primarily a strategic role, you will occasionally be hands-on to ensure successful implementation. 

Key Responsibilities

  • Partner-focused marketing: Develop and execute campaigns, events, and content.
  • Proposition & strategy: Translate Xillio’s proposition into a shared partner proposition and optimize the partner channel.
  • Partner acquisition & collaboration: Attract new partners and engage in marketing discussions with current and potential partners.
  • Content creation: Develop marketing materials such as whitepapers, blogs, social posts, and presentations.
  • Internal collaboration: Work closely with sales and product teams to strengthen partner-focused marketing.
  • Analysis & optimization: Monitor, report, and adjust marketing efforts based on performance.
  • Website management: Maintain and expand website content with a focus on partner-related content but not limited to it. 
  • Balance: 70% partner marketing, 30% general Xillio marketing.
 

Job requirements

  • Affinity with partner marketing and an understanding of how marketing contributes to partner relationships and business growth. 
  • A proactive mindset and the ability to take ownership of projects and initiatives independently. 
  • Strong communication skills and the ability to interact effectively with internal and external stakeholders. 
  • An analytical mindset and the ability to use data for decision-making. 
  • Fluency in English, spoken and written and preferably also in Dutch.  

Core competencies 

  • Proactive and independent working style
  • Strong communication skills
  • Strategic and tactical insight
  • Collaboration and stakeholder management
  • Result-oriented and analytical thinking
  • Structured work approach and prioritization skills 

At Xillio, we believe in innovation, collaboration, and impact. You will be part of a growing company where you can take ownership, work on exciting partner-driven initiatives, and make a real difference in the industry. 

Ready to shape the future of partner marketing with us? Apply now! 

How to apply and what to expect in our recruitment process 
Let's conquer the market together. Upload your CV and short motivation letter via the 'Apply now' form. For questions, you can contact Renate van Vulpen – Marketing Manager via 035-6229545.  

Upon a review of your application and a potential match with our position, we will invite you to meet our team in a series of at least two interviews.  

About Xillio

Xillio is a leading provider of content migration and integration solutions, empowering businesses to manage and transform their content across systems seamlessly. Our mission is to simplify the complex, enabling organizations to unlock the full potential of their content. With the recent introduction of Cortex, our advanced platform for content integration, we are taking our solutions to the next level. As we expand our reach, we are seeking a Marketing Specialist with a focus on partner marketing to join our team and drive the growth of our marketing efforts to new heights. 

   

Join us!